MY JOURNEY STARTED JUST LIKE YOURS, MOST LIKELY ON THE FLOOR OF A FREIGHT BROKERAGE

I joined C.H. Robinson in 2001 and began learning the ropes. Through CHR’s extensive sales training program, I found myself excelling at brokerage sales, eventually managing CHR’s largest account at that time. Everything I touched seemed to turn to gold, and life was pretty good, but that was only the beginning of my journey.

Tyson’s Story

I GOT THIS…or so I thought.

And then, like most sales guys at large freight brokerages, I convinced myself I could do this better on my own. So I started my first brokerage in 2006 and built it up to $15M in revenue, but I couldn’t get past that point and I ended up losing that business because I didn’t have the skills and tools to diversify the business. I also wasn’t as financially literate as I needed to be, and I created a bottleneck to sustainable growth.

My business partner, Piper Louise.

Lessons learned. Blessings earned.

After spending time with industry experts, I started my second brokerage in 2015. This time, I implemented the lessons I had learned, not only from my failed experiences but primarily from the business coaches I invited into my journey, and I scaled that business to $25M before GlobalTranz made me an offer I couldn’t refuse.

I wasn’t planning on selling my company, but it was an incredible feeling of accomplishment to have a recognizable brand in the industry value the business I had created. That validation was a huge jolt of confidence in not only my ability to lead, but also to train others to build something great together.

24+

Years of experience in transportation

My Mission

My dream is helping you build yours

After successfully exiting, I joined Worldwide Express to do what I really love, which is coach and train freight brokers. I spent two years working with WWX agents to help them scale their business, and I realized this was my calling. That’s when I started Diablo Freight with a mission to help freight brokers and, specifically business owners, push beyond their current limits to create the business of their dreams.

You have a business, you're ready to grow, and I have the experience to help you do it. Click that button below and let’s chat. I guarantee it will be worth your time.

Schedule a quick call with Tyson

Why my clients enjoy working with me

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From the Desk of Tyson S. Lawrence
Keeping it Real 100% of the Time
3-Time Freight Brokerage Owner
Also Know for His Juicy Baby Back Ribs

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Dear Freight Brokerage Owner,

It’s hard owning a freight brokerage.

Like REALLY hard.

I get it. I’ve been in your exact shoes before.

I’ve started and grown three brokerages to over $10 million a year.

The first one I bankrupted, I sold the second one for multiple 7 figures, and I’m on my third one now.

I know EXACTLY what the pressure feels like, to be pushed to the limit, to grind, to not be certain you’ll get a paycheck next month.

I've faced the sleepless nights, the fear of losing clients, the challenge of building a reliable team, and the constant battle to keep the business afloat.

I've experienced the highs of rapid growth and the lows of financial struggles.

But through it all, I've learned valuable lessons about resilience, perseverance, and strategic growth.

Over the last decade, I’ve developed a freight brokerage growth playbook that focuses on building a strong foundation, ensuring client diversity, and creating a sellable, thriving business.

And now I’m on a mission to teach other freight brokers and help them be wildly successful.

That’s why I created a coaching rogram. To help freight brokerage owners like you navigate these challenges and come out stronger on the other side.

My goal is to share the insights and strategies that have worked for me, so you can avoid the pitfalls and accelerate your success.

Together, we’ll work on building a resilient and profitable brokerage that not only survives but thrives.

If you choose to work with me, we'll focus on core business-building principles I’ve learned in the trenches over the last decade.

The most important thing I want you to know is...You don’t have to go through this journey alone!

Let’s take your brokerage to new eights, ensuring a future where you can confidently lead your business without the constant fear of failure.

Please take me up on my free 30-minute, no-obligation strategy session.

Here, we’ll meet over Zoom, and I’ll edicate my time to help you solve an issue you’re having right now.

Or, you can ask me any question you’d like so I can provide insight into how I can help you win.

Looking forward to partnering with you on this journey.

Best regards,
Tyson S. Lawrence